Social Media is
about Psychology
more than Technology.

Social Media is
about Psychology
more than Technology.

Brand Strategy

  • Reviewing overall business strategy
  • Enhancing brand positioning
  • Developing content marketing strategy

Storytelling

  • Cultural insights
  • Editorial insights
  • Brand insights

Advertisement

  • Google Ads
  • Social Media Ads
  • Remarketing Ads

Community Marketing

  • Increasing customer retention
  • Word of mouth growth
  • Brand and customer humanization

Social - PR

  • Creating Content for a Extensive Coverage
  • Broadcasting Channels at Events
  • Enhancing Brand Awareness

Brand Strategy

  • Reviewing overall business strategy
  • Enhancing brand positioning
  • Developing content marketing strategy

Storytelling

  • Cultural insights
  • Editorial insights
  • Brand insights

Design & Color Strategy

  • Identifying a brand personality
  • Deciding on an accent and colour scheme
  • Choosing a neutral or a background

Advertisement

  • Google Ads
  • Social Media Ads
  • Remarketing Ads

Community Marketing

  • Increasing customer retention
  • Word of mouth growth
  • Brand and customer humanization

Social - PR

  • Creating Content for a Extensive Coverage
  • Broadcasting Channels at Events
  • Enhancing Brand Awareness

Look famous || Not just Design, but some crazy marketing || Normal is boring.

EXPLORE iOTA's TRACKS

IT'S LIKE 12 EVENTS IN ONE.

Behavioural Branding & Rebranding, Retargeting

Copywriting Tips / Content Frameworks / Storytelling Strategies / Psychological Triggers / Performance Analysis / Promotion Strategies

Event & Seasonal Push

Copywriting Tips / Content Frameworks / Storytelling Strategies / Psychological Triggers / Performance Analysis / Promotion Strategies

Product launch & Brand Launch

Copywriting Tips / Content Frameworks / Storytelling Strategies / Psychological Triggers / Performance Analysis / Promotion Strategies

Growth Hacking- Sales, Bookings & Leads

Copywriting Tips / Content Frameworks / Storytelling Strategies / Psychological Triggers / Performance Analysis / Promotion Strategies

Personal Reputation & Networking

Copywriting Tips / Content Frameworks / Storytelling Strategies / Psychological Triggers / Performance Analysis / Promotion Strategies

Content & Viral Marketing

Copywriting Tips / Content Frameworks / Storytelling Strategies / Psychological Triggers / Performance Analysis / Promotion Strategies

CONTENT MARKETING

Copywriting Tips / Content Frameworks / Storytelling Strategies / Psychological Triggers / Performance Analysis / Promotion Strategies

CONTENT MARKETING

Copywriting Tips / Content Frameworks / Storytelling Strategies / Psychological Triggers / Performance Analysis / Promotion Strategies

The Old Way

VS

The iOTA Way

Once there was a
savage client.

This is a small story about a woman who ran a small business in jewelry,
but had dreams which were anything but small or puny.
The universe soon landed her on IOTA’s website,
and we joined hands for a future to be promising and bright.
Thanks to a concrete marketing strategy and numerous influencer meets,
Our client saw an upward graph on the project sheets.

Ok, enough of rhymes now let’s get on with the story.

So, once you strike gold you keep digging right? Well, our Jewelry business owner did the same. With a vision to expand her business further, she entrusted the marketing aspects of other projects to iOTA as well.

Within 2 years the growth revenue was up by 580%, customer retention up by 40%, online store conversion tripled to about 170% and these stats are just from one of her companies! In other words, success was achieved.

The dreams were big but now the business is bigger. 🙂

6.5 Billion

Internet Users

1 Billion

Instagram Users

1.86 Billion

Youtube Users

660 Million

Linkedin Users

iOTA

Product research case sharing

This project conducts a usability test for the current website of the customer. This test is divided into 2 stages. The first stage compares the competition process, and the second stage divides the use context and context to further compare the operation of the new and old users. , Compare the learning cost and operational effectiveness of the existing interfaces and processes for new users, and use this report to provide the iterative optimization direction of the website and future service opportunities.

Social media

  • Branding & Rebranding Launch & Awareness Campaigns
  • Product Launch & Selling Campaigns
  • Sales & Lead Generation Campaigns
  • Personal Reputation & PR
  • Content & Seasonal Push Campaigns

Vauxhall

  • Branding & Rebranding Launch & Awareness Campaigns
  • Product Launch & Selling Campaigns
  • Sales & Lead Generation Campaigns
  • Personal Reputation & PR
  • Content & Seasonal Push Campaigns

Social media

  • Branding & Rebranding Launch & Awareness Campaigns
  • Product Launch & Selling Campaigns
  • Sales & Lead Generation Campaigns
  • Personal Reputation & PR
  • Content & Seasonal Push Campaigns

Vauxhall

  • Branding & Rebranding Launch & Awareness Campaigns
  • Product Launch & Selling Campaigns
  • Sales & Lead Generation Campaigns
  • Personal Reputation & PR
  • Content & Seasonal Push Campaigns

Client asked questions: (CAQ)

As of April 2020, a total of 3.81 billion people around the world use social media, putting the worldwide social media penetration rate at 49%.

Based on user count alone, Facebook continues to be the most popular social media platform. It had garnered 2.6 billion monthly active users by Q1 of 2020. The Sprout Social Index XV: Empower & Elevate also found that it’s the most popular platform for both marketers and consumers. Eighty-nine percent of marketers surveyed used the platform while 83% of consumers surveyed used it.

The average social media user spent around 1 hour and 15 minutes per day on social media. eMarketer predicts that this average will increase by 8.8% in 2020 due to social distancing and people spending more time indoors during the pandemic. So we can expect that social media users will spend around 1 hour and 22 minutes on average using social media every day.

The best time to post on social media depends on several factors. While your choice of platform and your industry both matter, your audience activity plays the biggest role. So ideally, you should look at your post-performance to get valuable data about the perfect post timing for your business.

You can also use our guide on the best time to post as a starting point before you find what works best for your business and industry.

Again, this largely depends on your audience. While you definitely should publish at least one post every day, you should see if posting more often will make any difference in your performance. Once you find a posting frequency that works for you, create a publishing calendar, and follow it consistently.

There are a few things you need to begin marketing on social media – a goal, a target audience and a strategy. Find out what you want to achieve through social media marketing and what types of people you want to attract. Then create a social media strategy to streamline and organize your approach.

Growing your social media following involves a lot of planning and strategizing as well as posting the right content and targeting the right audience. Use our comprehensive guide on how to grow your social media audience to get started.

Since its inception, Instagram has seen over 50 billion photos uploaded on the platform. And there is an average of 100 million photos and videos uploaded every day.

While Instagram doesn’t sell your information, it shares analytics data about users’ activity and preferences with third-party partners such as advertisers and analytics services. In Instagram’s data policy, Instagram promises to never sell your information.

Instagram gives you an option to download a copy of all the posts you’ve shared on the platform. Find out how to do this through the Instagram Help Center. As for posts shared by other people, Instagram won’t let you download them directly but you can use third-party apps like DownloadGram and Ingramer for this. Keep in mind that recent changes in Instagram’s terms of use affect any image downloading, reposting, and embedding that you may want to do.

Client asked questions: (CAQ)

As of April 2020, a total of 3.81 billion people around the world use social media, putting the worldwide social media penetration rate at 49%.

Based on user count alone, Facebook continues to be the most popular social media platform. It had garnered 2.6 billion monthly active users by Q1 of 2020. The Sprout Social Index XV: Empower & Elevate also found that it’s the most popular platform for both marketers and consumers. Eighty-nine percent of marketers surveyed used the platform while 83% of consumers surveyed used it.

The average social media user spent around 1 hour and 15 minutes per day on social media. eMarketer predicts that this average will increase by 8.8% in 2020 due to social distancing and people spending more time indoors during the pandemic. So we can expect that social media users will spend around 1 hour and 22 minutes on average using social media every day.

The best time to post on social media depends on several factors. While your choice of platform and your industry both matter, your audience activity plays the biggest role. So ideally, you should look at your post-performance to get valuable data about the perfect post timing for your business.

You can also use our guide on the best time to post as a starting point before you find what works best for your business and industry.

Again, this largely depends on your audience. While you definitely should publish at least one post every day, you should see if posting more often will make any difference in your performance. Once you find a posting frequency that works for you, create a publishing calendar, and follow it consistently.

There are a few things you need to begin marketing on social media – a goal, a target audience and a strategy. Find out what you want to achieve through social media marketing and what types of people you want to attract. Then create a social media strategy to streamline and organize your approach.

Growing your social media following involves a lot of planning and strategizing as well as posting the right content and targeting the right audience. Use our comprehensive guide on how to grow your social media audience to get started.

Since its inception, Instagram has seen over 50 billion photos uploaded on the platform. And there is an average of 100 million photos and videos uploaded every day.

While Instagram doesn’t sell your information, it shares analytics data about users’ activity and preferences with third-party partners such as advertisers and analytics services. In Instagram’s data policy, Instagram promises to never sell your information.

Instagram gives you an option to download a copy of all the posts you’ve shared on the platform. Find out how to do this through the Instagram Help Center. As for posts shared by other people, Instagram won’t let you download them directly but you can use third-party apps like DownloadGram and Ingramer for this. Keep in mind that recent changes in Instagram’s terms of use affect any image downloading, reposting, and embedding that you may want to do.

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